Content Marketing Services
Where Expertise Meets Storytelling to Turn Readers into Customers
Content Marketing
Services We Offer
Good content works like a sales team that never sleeps. We create content that works harder for your business, whether you need to educate prospects, nurture leads, or close sales.
Blog Posts Creation
SEO-driven articles that answer your audience’s questions, solve their problems, and position your brand as a go-to resource.
Web Copy That Converts
Clear, persuasive website content that guides visitors from “just browsing” to “let’s work together.”
Social Media Content
Scroll-stopping posts tailored to platforms like LinkedIn, Instagram, or TikTok, no recycled captions or generic hashtags.
White Papers & E-books
In-depth guides that showcase your expertise, capture leads, and establish credibility in technical or niche industries.
Press Releases & Newsletters
Timely updates and email campaigns that keep your audience engaged and informed without feeling salesy.
Our Simple 4-Step Process
Discovery Call
We’ll ask about your goals, audience, and brand voice, no two strategies are the same.
Content Strategy Workshop
Build a roadmap: topics, formats, and platforms that align with your business objectives.
Research & Creation
We write, design, and optimize every piece with your audience’s needs (and Google’s algorithms) in mind.
Publish + Report
Launch content, track performance, and adjust based on what’s working.
Why Choose Social Nickel for Content Marketing?
Content marketing isn’t about filling your blog with words, it’s about building trust and driving action. Here’s why brands pick us over agencies that treat content like a checkbox:
We Start with Your Audience’s Problems
No assumptions. We research what your customers actually struggle with and create content that fixes it.
Written by Industry Experts
Our writers have 8+ years in fields like healthcare, tech, and finance, no generic freelancers.
Built to Generate Leads, Not Just Traffic
Every piece ties to a goal: booking calls, reducing support tickets, or closing sales.
Fast Without the Fluff
Need a press release yesterday? We’ll nail the details and hit your deadline.
Local Insight, National Results
Des Moines roots mean we get Midwest businesses but we’ve scaled brands in NYC and LA too.
Frequently Asked Questions
How do I know if my content is working?
We’ll show you metrics that tie to your bottom line: more website leads, longer page visits, and higher search rankings.
Can you write about complex topics (like medical devices or tax law)?
Yes. We collaborate with your team to nail the details, then make the content accessible, no PhD required to understand it.
How often should we publish blogs to see results?
Consistency beats volume. For most businesses, 2-4 posts/month paired with SEO updates to old posts drives steady growth.
Do we need to manage the content after it’s published?
Nope. We’ll handle SEO updates, track performance, and suggest repurposing ideas (like turning a blog series into a webinar).
What if we hate the first draft?
Then we’ll rewrite it. No extra fees, no drama. Your satisfaction is non-negotiable.
Can you match our quirky brand voice?
Try us. We’ve written for edgy startups, serious law firms, and everyone in between.
Ready to Turn Content Into Your Competitive Edge?
Let’s talk about your goals - no sales pitch, just real talk about what your brand needs.
Let’s Connect
Ready to grow online? Book a free strategy session with our experts and start seeing real results!