Of course, you do. Social media has become one of the most important tools for marketing. With over 4 billion social media users worldwide, social media creates a unique platform for businesses to expand their reach.
Ever since Facebook showed how interesting social media can be, we’ve seen the industry grow as many different social media platforms come into lame light.
Some of the most influential social media platforms we have today include Facebook, LinkedIn, Twitter, and Instagram. These platforms now include several features that make them interesting for both users and businesses.
The Benefits of Social Media For Businesses
Build Brand Awareness
Being active on social media helps you keep your brand name fresh in the minds of your audience continuously. With every interaction you get, your brand gets more exposure which means more people see your content, learn about your brand and visit your website or social media profile.
Connect With Customers
It’s a rookie mistake to think your business only needs to make sales to grow. Instead, businesses have learned the importance of maintaining open communication channels with their audience.
Social media creates a channel for businesses to engage their audience on a personalized level. Your brand can get useful insights directly from your audience, which is useful in developing brand loyalty.
Boost Your SEO
By promoting your content on social media, you get more interactions in terms of reach, likes, follow clicks, comments, and reposts from viewers. For example, Nike posts about their new Nike Air Zoom SuperRep 3 on Twitter with a direct link to their shopping page. This makes it a lot more convenient for their users to find products they like and buy them with minimal effort.
Top Social Media Platforms
Facebook.com
There’s no denying that Facebook is one of the leading social media platforms. Mark Zuckerberg launched Facebook in 2004, and it has grown to 80 million users. It also has 1 billion daily active users, which is one of the best places to find your target audience.
Many companies opt to create profiles, set up ad campaigns, and engage with their audience on Facebook.
Instagram.com
Within two months of Instagram’s launch in 2010, it grew to over 2 million users. Ever since then, it has continued to grow and currently has over 1 billion users. Instagram is a useful tool in helping brands show rather than tell.
Instagram allows brands to post videos and images and has introduced stories that allow brands to post regularly. These features have made them the perfect platform to engage with younger audiences (Gen Zs and Millennials). Instagram also has a checkout feature that makes it useful for eCommerce.
Twitter.com
Twitter used a brilliant marketing strategy of giving everyone a voice but limiting the racket. Everyone is welcome, including celebrities, journalists, and presidents.
When it comes to using Twitter for businesses, you’ll need to post relevant content consistently, engage with your audience, and stand out from the competition.
Twitter is a powerful tool for building brand authority and increasing brand awareness. It is also a convenient way for brands to connect directly with their customers.