Businesses are being reminded on a daily basis of the benefits of being on social media. At this point, the important question is, “why isn’t your business on any social media?”
In 2013, Facebook was launched, and ever since, the world has been swept up by social media platforms.
In the early stages of the internet, social media served as a networking platform, and it has evolved into a powerful marketing platform. Marketers have direct access to over 4 billion people scattered around the globe.
Not being on social media is like building a dam and dying of thirst.
What Are The Benefits Of Being on Social Media
Wide Audience Reach
One of the primary advantages of social media is that it creates a society where users interact with each other. Very popular social networks like Facebook, Twitter, Instagram, and LinkedIn have millions of users on them.
Businesses only need to create an account, and they get access to unique features that help them reach a wider audience. Many brands make the mistake of assuming fame or 7,000 interactions on a post is something that happens after 3 months.
Social media marketing requires consistency and an effective social media strategy. It would be best if you had a proper posting schedule, promoters/ influencers, and most of all, interact with your audience.
Over time you move from reaching a wide range of audiences to developing strong brand loyalty with your customers. This will increase your visibility and mouth-to-mouth marketing and make you an authority in your industry.
Generates Conversions For Your Brand
An effective marketing strategy will eventually generate conversions. Brands give news of their releases, events, and on their social media pages, like Xbox Game Pass, when it announced the availability of their games on EA Play. With one tweet, they were able to get the news out, get immediate feedback from their audience, and sell their service.
You Get Raw Feedback From Your Audience
The secret of marketing has always been finding what your audience needs. Social media makes it easy for brands to see direct comments and reactions from their audience. You can use this data to evaluate the most pressing needs of your audience.
Being on social media also puts you in the loop for the latest updates in your industry. By monitoring social media conversations around certain topics, brands are able to understand what the most important topics are at any given period.
Provides a Platform to Communicate With Your Audience on a Personal Level
21st-century consumers are beginning to look past what a brand offers to discover the person behind the brand. Consumers want to feel a personal connection to the brands they patronize. Using social media is a great way to share stories and personal experiences of your brand.
Improved Customer Service
Customers expect almost instant replies to questions or requests through social media. A strong investment in customer service can exponentially improve your customer experience and help your brand build meaningful relationships with your audience.
Social media makes it convenient for brands to host spaces and meetings where they interact live with customers. Customers who have a positive experience are more likely to patronize the brand and recommend them to their friends and family.
Helps Build Customer Loyalty
Customers follow and interact with brands they enjoy. It’s obvious that there are benefits with every follow up and interaction brands get. Loyal customers will patronize, share content, and increase your traffic.
Redirects Traffic To Your Website
Social media marketing can redirect traffic to your website. This is a healthy way to earn traffic besides depending on search engines. Product descriptions and service announcements can be announced on social media with links to web pages where customers can make their purchases.
If you’re looking to establish a better social media presence, contact Social Nickel today!