February 18, 2021

Hilltop Tire Service Case Study

Case Study

Hilltop Tire Service

Hilltop Tire Service is a 4th generation, family-owned and operated, full-service auto repair center that’s been in business since 1927. They have 3 locations in the Des Moines Metro area.

We have been using Social Nickel for several years and have been very impressed with their knowledge of social media and digital marketing that has helped us grow our presence on multiple social media platforms. They have been very on consistent and prompt with our marketing needs and it has been a great piece of mind knowing that our social media marketing is in good hands. Thank You Social Nickel!!

– Loren Holt, Hilltop Tire Service

Social Media Management

  • 101% Increase in Page Likes
  • Dedicated content calendar, and maintained weekly posting frequency
  • Customers come to the Facebook Page for the latest coupons, car care tips, and more.

Social Ad Results

  • 70+ service leads from Facebook Ads generating.

The Audiences We Used

  • Interest-based targeting, and look-a-like audiences for those looking for automotive services.
  • Retargeting ads were used to draw back attention from website viewers who could sign up for a coupon to visit Hilltop Tire Service.


Hilltop Tire Service came to us to improve their social media management, and advertising, and with our help, they were able to see great results. We generated $20,000+ in revenue, all through effective targeting and ad creation, and along with maintaining an active Facebook Page, their Page Likes have grown 101%.

Drone video created for Social Media ads.

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